012910000a22002890004500 18348633 20230519223607.0 160802s2014 enk g b 001 0 eng c 2013427569 9781137351814 (hardback) DLC eng DLC DLC UIAM rda HD69.B7 Simpson, Anna (Journalist) 543716 The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson Basingstoke : Palgrave Macmillan, 2014 xiii, 190 pages ; 23 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographic references and index. Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. Brand name products Management 20720 Consumer satisfaction Social responsibility of business bib-zam-mrm lcc 366112 400963 0 0 0 0 GENERAL IIUM IIUM OPEN 2018-03-21 174.00 HD69 B7 S613B 2014 11100345829 2018-03-21 00:00:00 1 174.00 BOOKGEN