The how to give consumers what they actually want Simpson, Anna (Journalist) creator enk 2014 eng xiii, 190 pages ; 23 cm. Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. Anna Simpson Includes bibliographic references and index. Brand name products Management Consumer satisfaction Social responsibility of business HD69.B7 9781137351814 (hardback) 2013427569 DLC 160802 20230519223607.0 18348633 eng