Tay, Ben Hwa <br/><br/>
The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing :  a case study on Wistana Company / 
by Tay Ben Hwa 
 - Petaling Jaya  : International Islamic University Malaysia,  1997 
 - 96 p. : ill. ; 30 cm. 
<br/><br/> "A project paper submitted in partial fulfillment of the requirement for the degree of Master of Management."--On t.p. 
<br/><br/>(M.A.)-- International Islamic University Malaysia, 1997. 
<br/><br/>Includes bibliographical references (leaves 93-96). 
<br/><br/><label>Subjects--Personal Names: </label><br/>Sun-tzu, 6th cent. B. C. --Views on management
<br/><br/><label>Subjects--Corporate Names: </label><br/>Wistana Group of Companies
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Case studies--Malaysia
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Theses, IIUM local
<br/><br/><label>LC Class. No.: </label>HD30.28