000000000a00000000000000 148687 20090710164200.0 980807s1997 eng 556070 (Sirsi) 148687 UIAM eng a-my--- m HD30.28 Tay, Ben Hwa The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company / by Tay Ben Hwa Petaling Jaya : International Islamic University Malaysia, 1997 96 p. : ill. ; 30 cm. "A project paper submitted in partial fulfillment of the requirement for the degree of Master of Management."--On t.p. (M.A.)-- International Islamic University Malaysia, 1997. Includes bibliographical references (leaves 93-96). 1 Sun-tzu, 6th cent. B. C. Views on management Wistana Group of Companies Strategic planning Case studies Malaysia Theses, IIUM local Dissertations, Academic Management Centre IIUM International Islamic University Malaysia. Management Centre http://studentrepo.iium.edu.my/handle/123456789/3469 Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. SSSJ-amar-hm 431051 462542 0 0 0 0 THESES IIUM IIUM MULTIMEDIA 2017-10-19 0.00 t HD30.28T326A 1997 00000556071 2017-10-19 00:00:00 1 0.00 THESIS