The
application of Sun Tzu's strategic masterpiece "The Art of War" in marketing
a case study on Wistana Company
Tay, Ben Hwa
creator
International Islamic University Malaysia
Management Centre
Theses, IIUM local
Petaling Jaya
: International Islamic University Malaysia
1997
eng
96 p. : ill. ; 30 cm.
by Tay Ben Hwa
"A project paper submitted in partial fulfillment of the requirement for the degree of Master of Management."--On t.p.
(M.A.)-- International Islamic University Malaysia, 1997.
Includes bibliographical references (leaves 93-96).
a-my---
Sun-tzu
6th cent. B. C
Views on management
Wistana Group of Companies
Strategic planning
Case studies
Malaysia
HD30.28
http://studentrepo.iium.edu.my/handle/123456789/3469
http://studentrepo.iium.edu.my/handle/123456789/3469
UIAM
980807
20090710164200.0
148687
eng