TY  - GEN
AU  - Tay, Ben Hwa
ED  - International Islamic University Malaysia.
TI  - The application of Sun Tzu's strategic masterpiece "The Art of War" in marketing: a case study on Wistana Company 
AV  - HD30.28 
PY  - 1997///
CY  - Petaling Jaya
PB  - : International Islamic University Malaysia
KW  - Sun-tzu,
KW  - Wistana Group of Companies
KW  - Strategic planning
KW  - Case studies
KW  - Malaysia
KW  - Theses, IIUM local
N1  - "A project paper submitted in partial fulfillment of the requirement for the degree of Master of Management."--On t.p; (M.A.)-- International Islamic University Malaysia, 1997; Includes bibliographical references (leaves 93-96)
UR  - http://studentrepo.iium.edu.my/handle/123456789/3469
ER  -