02215cam a2200409Ki 4500 795714685 OCoLC 20241224085615.0 cr mn nnnaucua 220520t2012 ne gob j 001 0 eng c 9789067048644 (ebook) 906704864X (ebook) 9789067048637 (hardback) 9067048631 (hardback) 9789067049597 (paperback) GW5XE eng rda GW5XE ZMC COO OSU UtOrBLW UIAM K3702 Louw, Andre, author 359 Ambush marketing and the mega-event monopoly : how laws are abused to protect commercial rights to major sporting events / Andre M. Louw The Hague, The Netherlands : T.M.C. Asser Press, 2012 ©2012 1 online resource (xx, 761 pages) text rdacontent txt computer rdamedia online resource rdacarrier text file PDF rda ASSER international sports law series, 1874-6926 Includes bibliographical references and index. Introduction -- Two Million Reasons Not to Wear Reebok -- The Commercial Monopoly in Sports Mega-Events -- Ambush Marketing of Sports Mega-Events -- Harnessing Special Laws to Protect Commercial Rights to Sports Mega-Events -- Mega-Event Rights Protection and Intellectual Property Laws -- Mega-Event Rights Protection and Competition (Antitrust) Laws -- Mega-Event Commercial Rights Protection and Human Rights -- 'Jumping on the Brand Wagon': 'Association Rights' and the Thematic Space of the Sports Mega-Event -- In Defence of the Monopoly? -- A Brief Look at the Arguments in Favour of Sponsorship Exclusivity and Aggressive Rights Protection for Sports Mega-Events -- Conclusions Sports Law and legislation. 360 Marketing Law and legislation. http://id.loc.gov/authorities/subjects/sh85081338 361 Electronic books (Form) 190 Asser international sports law series 362 https://link.springer.com/book/10.1007/978-90-6704-864-4 bib-sm lcc EBOOK 501987 533404 0 0 lcc 0 19 EBOOK IIUM IIUM WEB 2022-05-20 eb K 3702 L895A 2012 11100443143 2022-05-20 00:00:00 2022-05-20 EBOOK