02898cam a2200409 i 45000010009000000050017000090070015000260080041000410100015000820200029000970200026001260200026001520200030001780350021002080400072002290500013003011000041003142450080003552640042004352640011004773000087004883360021005753370023005963380032006193470024006514900050006755040051007255051447007766500033022236500025022566500024022816550028023057000026023337000030023598300038023898560061024271689786620260330155105.0cr mn#nnnaucua260330t2011    enkao  gob    001 0 eng c  a2011935526  a9780857293510 (hardback)  a0857293516 (hardback)  a9780857293527 (ebook)  a9781447126799 (paperback)  a(OCoLC)774599191  aVRAbengerdacVRAdBTCTAdYDXCPdUKMGBdYOUdCDXdMEAUCdDLCdUIAM00aHF5828.21 aMuller, Jorg,d1980-eauthoreeditor10aPervasive advertising /cJorg Muller, Florian Alt, Daniel Michelis, editors 1aLondon ;aNew York :bSpringer,c2011 4c©2011  a1 online resource (ix, 364 pages) :billustrations (some color), color photographs  atext2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier  atext filebPDF2rda1 aHuman-computer interaction series,x1571-5035  aIncludes bibliographical references and index.0 aPervasive advertising / Jorg Muller, Florian Alt, and Daniel Michelis -- Digital out-of-home media: means and effects of digital media in public space / Ursula Stalder -- Meaningful advertising / Peter van Waart, Ingrid Mulder, and Cees de Bont -- Activity-based advertising / Kurt Partridge and Bo Begole -- A standard for digital signage privacy / Harley Lorenz Geiger -- Targeted advertising on the handset: privacy and security challenges / Hamed Haddadi ... [et al.] -- Opportunities and challenges of interactive public displays as an advertising medium / Rui Jose and Jorge C.S. Cardoso -- Conceptualizing context for pervasive advertising / Christine Bauer and Sarah Spiekermann -- Managing advertising context / Martin Strohbach .. [et al.] -- Social networks in pervasive advertising and shopping / Erica Dubach Spiegler, Christian Hildebrand, and Florian Michahelles -- Adapting news and advertisements to group / Berardina De Carolis -- Deploying pervasive advertising in a farmers' market / Ian Wakeman ... [et al.] -- Rural communities and pervasive advertising / Nick Taylor and Keith Cheverst -- Attentional behavior of users on the move towards pervasive advertising media / Johann Schrammel ... [et al.] -- Ambient persuasion in the shopping context / Wolfgang Reitberger ... [et al.] -- Interacting with sound / Max Meier and Gilbert Beyer -- Scent marketing: making olfactory advertising pervasive / Bernadette Emsenhuber. 0aAdvertisingxData processing 0aUbiquitous computing 0aElectronic commerce 7aElectronic books (Form)1 aAlt, Florian,eeditor1 aMichelis, Daniel,eeditor 0aHuman-computer interaction series41uhttps://link.springer.com/book/10.1007/978-0-85729-352-7