Muller, Jorg 1980- creator author editor Alt, Florian editor Michelis, Daniel editor text bibliography Electronic books (Form) enk 2011 monographic eng access 1 online resource (ix, 364 pages) : illustrations (some color), color photographs Pervasive advertising / Jorg Muller, Florian Alt, and Daniel Michelis -- Digital out-of-home media: means and effects of digital media in public space / Ursula Stalder -- Meaningful advertising / Peter van Waart, Ingrid Mulder, and Cees de Bont -- Activity-based advertising / Kurt Partridge and Bo Begole -- A standard for digital signage privacy / Harley Lorenz Geiger -- Targeted advertising on the handset: privacy and security challenges / Hamed Haddadi ... [et al.] -- Opportunities and challenges of interactive public displays as an advertising medium / Rui Jose and Jorge C.S. Cardoso -- Conceptualizing context for pervasive advertising / Christine Bauer and Sarah Spiekermann -- Managing advertising context / Martin Strohbach .. [et al.] -- Social networks in pervasive advertising and shopping / Erica Dubach Spiegler, Christian Hildebrand, and Florian Michahelles -- Adapting news and advertisements to group / Berardina De Carolis -- Deploying pervasive advertising in a farmers' market / Ian Wakeman ... [et al.] -- Rural communities and pervasive advertising / Nick Taylor and Keith Cheverst -- Attentional behavior of users on the move towards pervasive advertising media / Johann Schrammel ... [et al.] -- Ambient persuasion in the shopping context / Wolfgang Reitberger ... [et al.] -- Interacting with sound / Max Meier and Gilbert Beyer -- Scent marketing: making olfactory advertising pervasive / Bernadette Emsenhuber. general Jorg Muller, Florian Alt, Daniel Michelis, editors Includes bibliographical references and index. Advertising Data processing Ubiquitous computing Electronic commerce HF5828.2 9780857293510 (hardback) 0857293516 (hardback) 9780857293527 (ebook) 9781447126799 (paperback) 2011935526 https://link.springer.com/book/10.1007/978-0-85729-352-7 https://link.springer.com/book/10.1007/978-0-85729-352-7 VRA 260330 20260330155105.0 16897866 eng