TY  - BOOK
AU  - Muller,Jorg
AU  - Alt,Florian
AU  - Michelis,Daniel
TI  - Pervasive advertising
T2  - Human-computer interaction series,
SN  - 9780857293510 (hardback)
AV  - HF5828.2 
PY  - 2011///
CY  - London, New York
PB  - Springer
KW  - Advertising
KW  - Data processing
KW  - Ubiquitous computing
KW  - Electronic commerce
KW  - Electronic books (Form)
N1  - Includes bibliographical references and index; Pervasive advertising / Jorg Muller, Florian Alt, and Daniel Michelis -- Digital out-of-home media: means and effects of digital media in public space / Ursula Stalder -- Meaningful advertising / Peter van Waart, Ingrid Mulder, and Cees de Bont -- Activity-based advertising / Kurt Partridge and Bo Begole -- A standard for digital signage privacy / Harley Lorenz Geiger -- Targeted advertising on the handset: privacy and security challenges / Hamed Haddadi ... [et al.] -- Opportunities and challenges of interactive public displays as an advertising medium / Rui Jose and Jorge C.S. Cardoso -- Conceptualizing context for pervasive advertising / Christine Bauer and Sarah Spiekermann -- Managing advertising context / Martin Strohbach .. [et al.] -- Social networks in pervasive advertising and shopping / Erica Dubach Spiegler, Christian Hildebrand, and Florian Michahelles -- Adapting news and advertisements to group / Berardina De Carolis -- Deploying pervasive advertising in a farmers' market / Ian Wakeman ... [et al.] -- Rural communities and pervasive advertising / Nick Taylor and Keith Cheverst -- Attentional behavior of users on the move towards pervasive advertising media / Johann Schrammel ... [et al.] -- Ambient persuasion in the shopping context / Wolfgang Reitberger ... [et al.] -- Interacting with sound / Max Meier and Gilbert Beyer -- Scent marketing: making olfactory advertising pervasive / Bernadette Emsenhuber
UR  - https://link.springer.com/book/10.1007/978-0-85729-352-7
ER  -