Marketing :  an active learning approach / 
Elizabeth Barnes ...(et al.) 
 - Oxford, UK  : Blackwell Publishers,  1997 
 - xxii, 614 p. : ill. ; 25 cm. 
<br/><br/> At head of title: Open Learning Foundation  Includes bibliographical references 
<br/><br/><label>ISBN: </label>0631201823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415