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Perspectives on brand management / editor ; Mark D Uncles by

Uncles, M. D. (Mark D.)

Edition: 1st ed.

Publication details: Prahran, Australia : Tilde University Press, 2011

Availability: Items available for loan: M. Kamal Hassan Library (2)Location, call number: Open Shelf HD69 B7 P467U 2011, ...

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by

Keller, Kevin Lane, 1956-

Edition: 3rd ed.

Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7K29S 2008.

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Advanced brand management : from vision to valuation / Paul Temporal by

Temporal, Paul

Publication details: Singapore : Chichester : John Wiley & Sons (Asia) : John Wiley & Sons, c2002

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7T288A 2002.

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The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson by

Simpson, Anna (Journalist)

Publisher: Basingstoke : Palgrave Macmillan, 2014

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69 B7 S613B 2014.

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Brand management / edited by Francesca Dall'Olmo Riley by

Riley, Francesca Dall'olmo

Series: SAGE library in marketing

Publication details: London : SAGE, 2010

Availability: Items available for loan: M. Kamal Hassan Library (4)Location, call number: Open Shelf HD69B817R 2010v1, ...

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Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore. by

Gilmore, Fiona

Publication details: London : HarperCollinsBusiness, 1997

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7B817G 1997.

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The 11 immutable laws of Internet branding / Al Ries and Laura Ries by

Ries, Al
Ries, Laura

Publication details: London : HarperCollinsBusiness, 2001

Other title:

Eleven immutable laws of Internet branding

Availability: Items available for loan: Centre for Foundation Studies Library (1)Location, call number: Open Shelf HF5415.1265R559E 2001.

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The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer by

Hill, Sam, 1953-
Lederer, Chris, 1965-

Language: English

Publication details: Boston, Mass. : Harvard Business School Press, c2001

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7H645I 2001.

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The Brandmindset / Duane E. Knapp by

Knapp, Duane E
BrandStrategy, Inc

Publication details: New York : McGraw-Hill, 2000

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7K67B 2000.

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Foundations of brand management / Adan Miller ; [editor] by

Miller, Adan

Publication details: Birmingham, U.K. : Koros Press Limited., 2012

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69 B7 F771M 2012.

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Brands : meaning and value in media culture / Adam Arvidsson by

Arvidsson, Adam

Language: English

Publication details: New York : Routledge, 2006

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7A795B 2006.

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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries by

Ries, Al
Ries, Laura

Edition: 1st ed. [expanded].

Language: English

Publication details: New York : HarperBusiness, c2002

Other title:

Twenty-two immutable laws of branding
How to build a product or service into a world-class brand
Eleven immutable laws of Internet Branding
11 immutable laws of Internet Branding

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69R559T 2002.

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Elements in strategic brand management / Adan Miller ; [editor] by

Miller, Adan

Publication details: London ; Birmingham : Koros Press Limited, 2012

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69 B7 E38M 2012.

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Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton by

Sexton, Donald E, 1943-

Publication details: Hoboken, N.J. : Wiley, c2008

Other title:

Trump University branding one hundred and one
Trump University branding one hundred one

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: 0 HF5415.1255 S518T 2008.

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Handbook on brand and experience management / edited by Bernd Schmitt and David L. Rogers by

Schmitt, Bernd
Rogers, David L, 1970-

Publication details: Cheltenham : Edward Elgar, c2008

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HF5415.13 H236S 2008.

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Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson by

Keller, Kevin Lane, 1956-
Aperia, Tony
Georgson, Mats

Language: English

Publication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7K29St 2008.

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Branding / Helen Vaid by

Vaid, Helen

Series: Design directories | Design directories

Edition: 1st ed.

Language: English

Publication details: New York, N.Y. : Watson-Guptill, 2003

Availability: Items available for loan: Centre for Foundation Studies Library (1)Location, call number: Open Shelf HD69B7V128B 2003.

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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by

Heding, Tilde
Knudtzen, Charlotte F
Bjerre, Mogens, 1959-

Publication details: London ; New York : Routledge, 2009

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7H454B 2009.

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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi by

Kotler, Philip [author]
Pfoertsch, Waldemar [author]
Michi, Ines [author]

Other title:

Business to business brand management

Online resources:

An electronic book accessible through the World Wide Web; click here to view full-text.

Availability: Not available: M. Kamal Hassan Library: Online Access (1).

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by

Aaker, David A

Language: English

Publication details: New York : Free Press, c2004

Availability: Items available for loan: M. Kamal Hassan Library (1)Location, call number: Open Shelf HD69B7A111B 2004.

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