The Brandmindset / Duane E. Knapp

By:

Knapp, Duane E

Contributor(s):

BrandStrategy, Inc

Publication details: New York : McGraw-Hill, 2000Description: xxiii, 277 p. : ill. ; 24 cmContent type:

Media type:

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ISBN:

007134795X

Subject(s):

Brand name products -- Marketing -- Asia
Brand name products -- Management

LOC classification:

HD69B7

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - General	M. Kamal Hassan Library	M. Kamal Hassan Library	General Collection	Open Shelf	HD69B7K67B 2000 (Browse shelf(Opens below))				1	Available			00000631138

"BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso.

Includes bibliographical references (p. 269-271) and index.

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