Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson
Language: English Publication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008Description: xxvi, 829 p. : ill. ; 25 cmContent type:- 9780273706328 (pbk.)
- 0273706322 (pbk.)
- HD69.B7
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book - General | M. Kamal Hassan Library | M. Kamal Hassan Library | General Collection | Open Shelf | HD69B7K29St 2008 (Browse shelf(Opens below)) | 1 | Available | 00011074573 |
Includes bibliographical references and index.