The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson

By:

Simpson, Anna (Journalist)

Publisher: Basingstoke : Palgrave Macmillan, 2014Description: xiii, 190 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781137351814 (hardback)

Subject(s):

LOC classification:

HD69.B7

Summary: Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - General	M. Kamal Hassan Library	M. Kamal Hassan Library	General Collection	Open Shelf	HD69 B7 S613B 2014 (Browse shelf(Opens below))				1	Available			11100345829

Includes bibliographic references and index.

Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration.