Essentials of visual communication / Bo Bergstrom

By:

Bergstrom, Bo, 1946-

Publisher: London : Laurence King Publication, 2008Description: 240 pages : color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781856695770 (paperback)
1856695778 (paperback)

Subject(s):

LOC classification:

P93.5

Contents:

Scared of seeing -- Storytelling -- Work -- Strategy -- Messages -- Influences -- Creativity -- Typography -- Text -- Images -- Design -- Paper -- Colour -- Profiles -- Sound -- Interplay.

Summary: From the Publisher: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or television in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - General	M. Kamal Hassan Library	M. Kamal Hassan Library	General Collection	Open Shelf	P93.5 B499E 2008 (Browse shelf(Opens below))				1	Available Soon			11100407120

Includes bibliographical references (pages 234-235) and index.

Scared of seeing -- Storytelling -- Work -- Strategy -- Messages -- Influences -- Creativity -- Typography -- Text -- Images -- Design -- Paper -- Colour -- Profiles -- Sound -- Interplay.

From the Publisher: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or television in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.